About Us

In establishing the CCBSA Mintirho Foundation Trust in 2017, CCBSA sought to make a meaningful contribution to the growth and transformation of South Africa’s agricultural sector.

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Agriculture is an important contributor to South Africa’s economy. This is evidenced by its robust performance during the most recent economic downturn, when most other sectors of the economy experienced significant declines.

However, despite high levels of sustained overall sector growth, data reveals that participation in agriculture remains deeply unequal. The representation of women, youth and black people remains low. While the reasons for this are complex and numerous, inadequate financial and technical support to underrepresented groups has exacerbated the situation.

This recognition informed CCBSA’s efforts to support the agricultural sector by pioneering a comprehensive farmer-support model.

Since the launch of the CCBSA Mintirho Foundation Trust, CCBSA is pleased to have disbursed R340 million to support 24 SMMEs that have created much-needed employment in rural communities. In addition, we have supported three agricultural support service enterprises.

Through the CCBSA Mintirho Foundation Trust’s flexible funding instruments and operational support, six of those SMMEs have been able to diversify their operations to focus on producing high income crops such as macadamia nuts, citrus and pome fruit. Amongst the beneficiaries, the CCBSA Mintirho Foundation Trust has also provided R98.2 million to 10 women-owned agricultural enterprises to support a wide range of growth and expansion initiatives.

The Founder

Coca-Cola Beverages Africa (CCBA) is the largest Coca-Cola bottling partner in Africa, accounting for about 40% of all Coca-Cola volumes sold in Africa. The company’s South African operations trade as Coca-Cola Beverages South Africa (CCBSA), which is the largest Coca-Cola bottler in South Africa.

The Coca-Cola Company, has been investing in Africa for 90 years, since 1928, and is present in every African country, with over 70 000 employees across 145 bottling and canning facilities. We are committed to the future of South Africa and its developing community. This forms part of our CCBA vision for sustainability and is expressed as:

  • REFRESHED AFRICA (our supply chain): We sustainably source our key agricultural ingredients, complying with industry standards, where applicable;
  • and EMPOWERED AFRICA (our employees and communities): We locally source 80% of our inputs with clear indigenisation projects in place to develop local suppliers, and we improve commercial viability for small scale farmers who supply us.
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Establishment of the Trust

The fund, which operates as CCBSA Mintirho Foundation Trust, is a registered separate legal entity that is managed by a Board of Trustees which has both independent and CCBSA representation.

Since its establishment of the Trust in 2017, the CCBSA Mintirho Foundation Trust has undertaken to strengthen the ability of its beneficiaries to run competitive and sustainable businesses that are empowered to participate in CCBSA’s value chain over time. As a proudly South African vehicle, the CCBSA Mintirho Foundation Trust is committed to contributing to the growth of the local agricultural and agro-processing sectors, while strongly adhering to the principles of inclusion, localization and transformation.

The CCBSA Mintirho Foundation Trust’s commitment is to support and train Black-owned SMMEs that are involved in agri-business, agriculture or the food value chain which many include actual or potential suppliers of inputs in the CCBSA value chain to make a quantifiable, measurable impact on the sustainability of the SMMEs and the agriculture and food sectors.

Our vision is to:

  • See a transformed agricultural sector;
  • Enable the creation of economic access to markets for historically disadvantaged and developing farmers;
  • Create strategic partnerships where we work together with like-minded stakeholders to deliver tangible economic value;
  • Become the most valued partner in agricultural development; and
  • Ensure the sustainability of flourishing farmers and small suppliers of inputs.

Objectives:

  • Offer expansion capital that enables increased production; 
  • Increased profitability and jobs; 
  • Commercialization of developing farmers; 
  • Invest in projects whose risks can be properly identified and monitored.

Funding

CCBSA, through the CCBSA Mintirho Foundation Trust, has funded the establishment of more than 600ha of sugarcane, 650ha of wheat and grains, 50ha of citrus, 40ha of apples and pears, 40ha of berries and 80ha or other horticultural and fresh produce crops. An important development has been the benefit to the distressed South African sugarcane sub-sector through the disbursement of over R89 million to small-scale and previously disadvantaged sugarcane farmer and entities that provide support to these businesses. This has allowed them to replant crops, expand operations and purchase additional equipment. In some instances, previously disadvantaged farmers of sugarcane and other cash crops have ventured into the production of high-value horticultural products such as tree nuts, pome fruit and citrus in order to increase incomes and diversify the income streams. The investment has also seen the creation of employment in the haulage of the crop to millers. This is an example of the social impact of the CCBSA Mintirho Foundation Trust through the downstream benefits to local communities where these businesses operate. Another positive development is the increased participation of women and young people in the agricultural sector. The CCBSA Mintirho Foundation Trust’s beneficiaries include female owned and black-youth owned businesses. We have observed the absorption of youth into family businesses, some into directorship positions – a positive development which helps to ensure succession planning and the sustainability of the supported businesses.

Fig. Committed funding per province by percentage

Beyond Funding

The CCBSA Mintirho Foundation Trust monitors portfolio performance and conducts regular risk assessments to safeguard its investments and track the ongoing growth of the funded businesses. This will ensure that the Foundation continues to make an impact well into the future.

Some beneficiaries have commenced repayment of loans and it is anticipated that the income will be used to support other potential applicants to expand the pool of beneficiaries.

Fig. Committed funding per province by percentage

Our People

The CCBSA Mintirho Foundation Trust is fortunate to have attracted a highly skilled team in its operational structures, providing a mix of investment, financial management and agricultural expertise that has proved invaluable to its success. In addition to the solid capacity of its operational team, the CCBSA Mintirho Foundation Trust’s success has been bolstered by strong governance structures, namely the Board of Trustees and its sub-committees and robust internal governance controls. External auditors also conduct an annual audit to ensure that its financial records are accurate.

Through these governance structures, the CCBSA Mintirho Foundation Trust has maintained high levels of accountability, internal processes and a sustained focus on the financial health of the organization and its beneficiaries.

Board of Trustees

The Board of Trustees is constituted in accordance with the Trust Deed and is the body that is ultimately responsible for the execution of Mintirho’s objectives. The experience within the Board ranges from agricultural strategy, corporate affairs and regulatory strategy, financial management and business support. This experience is more than adequate to ensure Mintirho not only achieves its objectives but makes a significant impact on the agricultural sector and the country at large. The Board of Trustees is led by Ms Thabi Nkosi, as the chairperson, and is still 50% independent, with an independent chairperson.

Joe Maswanganyi

Chairperson and Independent Trustee

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Basetsana-Bame Modimogale

Non-Independent Trustee

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Tinyiko Mothemela

Independent Trustee

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Michael John Wilson

Independent Trustee

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Executive Management

The Executive Manager is responsible for the day-to-day running of the Foundation and is empowered by the Board of Trustees to identify new investment opportunities, provide support to the existing portfolio, and ensure that the Foundation operates efficiently and effectively.

Goitseone Jonas

Executive Manager

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Frequently Asked Questions

Unfortunately, all funding had been allocated to beneficiaries with no further applications being reviewed or considered.

For any vacancies in CCBSA or the Foundation, kindly visit: https://www.ccbsaco.com/careers/

Empowerment

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Empowerment

The fund offers expansion capital that enables increased production of existing capacity and commercialisation of historically disadvantaged farmers and small suppliers of inputs.
Impact of Our Funding

News Room

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News Room

Discover stories of empowerment and resilience. Explore our news and learn how we're supporting farmers and small suppliers in their journey towards sustainable success.
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The Foundation

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© Copyright CCBSA Mintirho Foundation Trust 2026 | All Rights Reserved

Joe Maswanganyi

Chairperson and Independent Trustee

Joe Maswanganyi is the Director of Pathways Group, an investment holding company, with interests in property investments and business advisory services. Prior to that he was Group Executive Director: Strategy, Sustainability, and Corporate Services at Senwes Limited, an agribusiness company with responsibility for corporate strategy, human resources, sustainability, corporate marketing, stakeholder relations, and shared services. He has experience in commercial banking, strategy, human resources, sustainability, stakeholder relations, corporate social responsibility, ethics and reputation management, and brand management.

Joe has lectured part-time at Wits University’s Graduate School of Public and Development Management (now known as the Wits Graduate School of Governance) in strategic management, public finance and project management.

He has a passion for people as a significant capital for organisational success and sustainability and believes in personal and community development, especially in investing in young people to enable them to realise their full potential.

He holds a BCom degree in Industrial Psychology, Marketing and Finance, a Post Graduate Diploma in Business Management, and an MBA in Banking and Corporate Finance, as well as a number of executive development certificates from a number of world class business schools. He is an excellent listener, mentor and coach, team player and leader, with an ability to relate with people at all levels of the organisation, from the shop floor to the Board room.

Basetsana-Bame Modimogale

Non-Independent Trustee

Basetsana-Bame Modimogale began her career with Coca-Cola Beverages South Africa (CCBSA) in 2007 as a Trainee Account Manager. Over the years, she has built a strong career within the organisation, holding several key leadership positions, including Sales Manager, Key Accounts Manager, Customer Manager TEG, General Manager: Alternative Revenue Streams, and most recently, Country Lead: Customer Excellence National Accounts. Effective 1 January 2025, she was appointed Public Affairs, Communications, and Sustainability Director for Coca Cola Beverages South Africa.

With over 17 years of experience in the fast-moving consumer goods (FMCG) industry, Bame has developed deep expertise in customer relationship management, commercial strategy, and stakeholder engagement. Her leadership has consistently driven operational excellence and sustainable growth across diverse portfolios.

Bame holds a BCom in Law, a BCom Honours in Strategic Management, and a Master of Business Administration (MBA). Her professional achievements have been recognised through numerous internal and external awards, reflecting her commitment to excellence, innovation, and people development.

Tinyiko Mothemela

Independent Trustee

Tinyiko is a Senior Investment Principal at Ascension Capital Partners, a majority black owned private equity fund that invests in high growth businesses which serve or enhance a basic human need.

Previously, she served as an Economist at Old Mutual Investment Group, where her team was twice awarded “Economist of the Year” and recognised as South Africa’s top asset allocators by BNP Paribas/Cadiz Securities. She was a frequent contributor on macroeconomic issues via eNCA and PowerFM, however she is better-known and well-respected for her thought leadership pieces. Her wide range of knowledge made her invaluable to organisations which sought assistance to navigate the macro-economic environment. External clients that Tinyiko presented to include Proctor & Gamble, The South African National Defence Force and various Pension and Retirement Funds.

Tinyiko has held roles in corporate finance and credit analysis, both locally and in London, through Old Mutual and is experienced in portfolio management, business strategy, stakeholder engagement and developing and implementing corporate governance structures. She is also an experienced non-executive, serving on various boards and committees including the CCBSA Mintirho Foundation (Chair: Audit & Risk Committee) and the Fetola SME Fund (Investment Committee Member).

She is a qualified Chartered Accountant (CA), CFA Charterholder, and holds a Sustainability and Climate Risk Certificate (GARP). She completed her Executive Development Programme through the WITS Business School. Tinyiko is passionate about developing young talent, particularly women and is a mentor for the Bellona Women’s Network which provides women with access to mentors and the toolset they require to advance in their careers. She was also a national executive committee member of the Association of Black Securities and Investment Professionals (ABSIP) and in 2016, helped launch their Young Professionals Chapter.

Michael John Wilson

Independent Trustee

Michael started his working career at KPMG as a Manager and Trainee Accountant from 2002 until 2006. After completing his articles, his highest position held at KPMG was Audit Manager and Office Administration Manager. In 2006 to 2009, he worked at BASF South Africa (previously known as Engelhard South Africa), where he was appointed as Site Controller – Mobile Emissions Catalysts Division. He also served as a Team Leader for Finance when the company changed its ERP from JD Edwards to SAP. In 2009, Michael joined Coca-Cola Fortune (CCF) as Finance Manager – Business Support.

In 2015, he was assigned to the CCBA integration team as a Finance work stream member and later that year, Michael was appointed Finance Manager for Marketing, Sales and Distribution. Michael relocated to Windhoek, Namibia in January 2016 as Financial Director for Coca-Cola Beverages Namibia. In October 2017, Michael returned to Port Elizabeth as Group Financial Controller for CCBA, a position he currently holds. He serves on a number of boards and audit committees within the CCBA Group.

In 2000, Michael graduated with a B.Com (Accountancy) Degree from the University of Port Elizabeth and a year later, he completed his B. Com Honours (Accountancy) at the same university. He was admitted as a Chartered Accountant (CA) in 2005. In 2010, he completed his Executive Development Programme at the University of Stellenbosch Business School.

Goitseone Jonas

Executive Manager

Goitseone Jonas joined CCBSA almost two years ago and has spent that time with the Mintirho Foundation as an Agricultural Finance Transactor prior to acting as the Executive Manager. His responsibilities included evaluating new funding applications entailing preparing financial models and compiling due diligence reports, developing new processes within the Foundation and supporting the Executive Manager with the day-to-day management of the Foundation.

Prior to joining CCBSA, he worked for Ingenious Evolution and Ingenious Equity, where he was involved in piloting ESD projects such as leveraged business builds and business incubators, and evaluating transactions within the agricultural sector.

Goitseone is passionate about the development of small businesses as creators of sustainable jobs which in turn aid in the fight against unemployment and poverty. For relaxing, he enjoys reading and hiking. He holds a BCom in Management Studies from the University of Cape Town, with a specialisation in investment management and applied statistics. He has also completed the Applied Director Programme with Sirdar.

The Executive Manager reports into the Board of Trustees.