SA bottling company boosts cane crops for small scale growers

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In the picture: Chairman of the Buffelspruit Zelpy Farm sugarcane grower cooperative, Peter Sibiya shows off the magnificent stand of N53 certified seedcane planted by SA Canegrowers using funding from the Coco-Cola Beverages Co Mintirho Foundation. (Image: Evans Mashego)

This article first approved in sacanegrowers.co.za

South Africa’s small-scale cane farmers are now seeing the fruit of a R600 000 partnership between SA Canegrowers and the Coca-Cola Beverages Co Mintirho Foundation to provide high-quality seedcane to boost yields and crop quality.

The foundation was formed by the bottling company to promote the development of historically disadvantaged farmers and small suppliers who produce ingredients used in their various beverages.

This was agreed with the Competition Commission following the 2016 merger between Coca-Cola Bottlers in South Africa which resulted in the company becoming the largest bottler on the African continent. 

Between November 2019 and January 2020, the funding allowed SA Canegrowers to plant up 18ha of certified seedcane of which 4ha were planted in Mpumalanga and 14ha in KwaZulu-Natal.

SA Canegrowers Development Manager, Makhosazana Dlamini said the R600 000 including VAT grant had not only meant clean, affordable seedcane would now be available to small-scale growers, but the project had provided part-time jobs for local contractors and members in the various communities.

“The yields are amazing. From the 18ha we will harvest over 1 000 tons of certified seedcane that has been approved by the South Africa Sugar Research Institute and planted using best management practices. The cane will be sold to neighbouring growers at very low and subsidised prices to improve the quality of their sugarcane crop,” Dlamini said.

The provision of high quality seedcane was identified by SA Canegrowers as integral to the sustainability of small-scale sugarcane growers in the country.

However, certified seedcane is not only expensive, but transporting the cane and planting it according to best practice guidelines has been mostly out of reach for previously disadvantaged black growers.

SA Canegrowers’ Chairman, Rex Talmage said over half of the organisation’s 20 2017 members were small-scale black farmers living in mainly deep rural areas where employment opportunities were scarce.

“These farmers are the future of the sugar industry in South Africa. That is why we are prioritising programmes that focus on supporting and developing their crop,” he said.

Chairman and director of the Buffelspruit Zelpy Farm, Peter Sibiya said the 4ha planted up on the property was not only a game changer for their operation but would assist neighbouring small-scale growers as well. 

“We are really grateful for this support which was led by SA Canegrowers. The project has meant part time work for our local contractors and clean, affordable seedcane will be made available at a good price for all small-scale growers in our area,” Sibiya said.

The Buffelspruit Zelpy Farm is owned by 19 small-scale growers. Sibiya said the group wanted to express their gratitude to the Mintirho Foundation, SA Canegrowers, TSGro Farming Services and the South African Sugar Research Institute for their ongoing support.

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Tinyiko Mothemela

Independent Trustee

Tinyiko is a Senior Investment Principal at Ascension Capital Partners, a majority black owned private equity fund that invests in high growth businesses which serve or enhance a basic human need.

Previously, she served as an Economist at Old Mutual Investment Group, where her team was twice awarded “Economist of the Year” and recognised as South Africa’s top asset allocators by BNP Paribas/Cadiz Securities. She was a frequent contributor on macroeconomic issues via eNCA and PowerFM, however she is better-known and well-respected for her thought leadership pieces. Her wide range of knowledge made her invaluable to organisations which sought assistance to navigate the macro-economic environment. External clients that Tinyiko presented to include Proctor & Gamble, The South African National Defence Force and various Pension and Retirement Funds.

Tinyiko has held roles in corporate finance and credit analysis, both locally and in London, through Old Mutual and is experienced in portfolio management, business strategy, stakeholder engagement and developing and implementing corporate governance structures. She is also an experienced non-executive, serving on various boards and committees including the CCBSA Mintirho Foundation (Chair: Audit & Risk Committee) and the Fetola SME Fund (Investment Committee Member).

She is a qualified Chartered Accountant (CA), CFA Charterholder, and holds a Sustainability and Climate Risk Certificate (GARP). She completed her Executive Development Programme through the WITS Business School. Tinyiko is passionate about developing young talent, particularly women and is a mentor for the Bellona Women’s Network which provides women with access to mentors and the toolset they require to advance in their careers. She was also a national executive committee member of the Association of Black Securities and Investment Professionals (ABSIP) and in 2016, helped launch their Young Professionals Chapter.

Michael John Wilson

Independent Trustee

Michael started his working career at KPMG as a Manager and Trainee Accountant from 2002 until 2006. After completing his articles, his highest position held at KPMG was Audit Manager and Office Administration Manager. In 2006 to 2009, he worked at BASF South Africa (previously known as Engelhard South Africa), where he was appointed as Site Controller – Mobile Emissions Catalysts Division. He also served as a Team Leader for Finance when the company changed its ERP from JD Edwards to SAP. In 2009, Michael joined Coca-Cola Fortune (CCF) as Finance Manager – Business Support.

In 2015, he was assigned to the CCBA integration team as a Finance work stream member and later that year, Michael was appointed Finance Manager for Marketing, Sales and Distribution. Michael relocated to Windhoek, Namibia in January 2016 as Financial Director for Coca-Cola Beverages Namibia. In October 2017, Michael returned to Port Elizabeth as Group Financial Controller for CCBA, a position he currently holds. He serves on a number of boards and audit committees within the CCBA Group.

In 2000, Michael graduated with a B.Com (Accountancy) Degree from the University of Port Elizabeth and a year later, he completed his B. Com Honours (Accountancy) at the same university. He was admitted as a Chartered Accountant (CA) in 2005. In 2010, he completed his Executive Development Programme at the University of Stellenbosch Business School.

Basetsana-Bame Modimogale

Non-Independent Trustee

Basetsana-Bame Modimogale began her career with Coca-Cola Beverages South Africa (CCBSA) in 2007 as a Trainee Account Manager. Over the years, she has built a strong career within the organisation, holding several key leadership positions, including Sales Manager, Key Accounts Manager, Customer Manager TEG, General Manager: Alternative Revenue Streams, and most recently, Country Lead: Customer Excellence National Accounts. Effective 1 January 2025, she was appointed Public Affairs, Communications, and Sustainability Director for Coca Cola Beverages South Africa.

With over 17 years of experience in the fast-moving consumer goods (FMCG) industry, Bame has developed deep expertise in customer relationship management, commercial strategy, and stakeholder engagement. Her leadership has consistently driven operational excellence and sustainable growth across diverse portfolios.

Bame holds a BCom in Law, a BCom Honours in Strategic Management, and a Master of Business Administration (MBA). Her professional achievements have been recognised through numerous internal and external awards, reflecting her commitment to excellence, innovation, and people development.

Joe Maswanganyi

Chairperson and Independent Trustee

Joe Maswanganyi is the Director of Pathways Group, an investment holding company, with interests in property investments and business advisory services. Prior to that he was Group Executive Director: Strategy, Sustainability, and Corporate Services at Senwes Limited, an agribusiness company with responsibility for corporate strategy, human resources, sustainability, corporate marketing, stakeholder relations, and shared services. He has experience in commercial banking, strategy, human resources, sustainability, stakeholder relations, corporate social responsibility, ethics and reputation management, and brand management.

Joe has lectured part-time at Wits University’s Graduate School of Public and Development Management (now known as the Wits Graduate School of Governance) in strategic management, public finance and project management.

He has a passion for people as a significant capital for organisational success and sustainability and believes in personal and community development, especially in investing in young people to enable them to realise their full potential.

He holds a BCom degree in Industrial Psychology, Marketing and Finance, a Post Graduate Diploma in Business Management, and an MBA in Banking and Corporate Finance, as well as a number of executive development certificates from a number of world class business schools. He is an excellent listener, mentor and coach, team player and leader, with an ability to relate with people at all levels of the organisation, from the shop floor to the Board room.